BAOKIM CHANGES ITS BRAND IDENTITY, REPOSITIONS AS A LEADING PAYMENT INTERMEDIARY

New Brand Identity represents Baokim's inevitable and complete transformation in order to reposition itself as a leading provider of payment intermediary solutions in Vietnam.

According to Baokim E-commerce Joint Stock Company, Baokim has officially used new brand recognition system, starting August 20th, 2021. This is also a special event celebrating the 15th anniversary of VNP Joint Stock Company, an e-commerce ecosystem in which Baokim was a payment intermediary since the establishment in 2010.

New logo inspired by Baokim brand philosophy

This is the first time Baokim has updated its brand identity since its debut in 2010. Mr. Hoang The Thanh, CEO of Bao Kim E-commerce Joint Stock Company, commented on the event, stating that changing the brand recognition is inevitable when Baokim experienced a big change in development plan. “In addition to the firm that creates the service system of major partners, Baokim will introduce the Baokim Plus Payment Platform in the near future with a full range of current payment methods that can work swiftly for Small & Medium enterprises, and individual business households.” Baokim expects the introduction of this payment platform to contribute to the significant revolution of cashless payment market”, shared by Mr. Hoang The Thanh.

Baokim New Logo. Source: Baokim.

Baokim's new design only keeps the correct color tone of the old logo, which is dark blue, evoking feelings of assurance, responsibility, and prestige in customers who use the service. Green symbolizes the creativity and flexibility of Baokim's services.

The resulting new logo is inspired by Baokim's own brand philosophy, which is to create a superior, Customer-centric payment intermediary ecosystem. The non-stop moving block represents a unique feature of Baokim's payment intermediary and customizing activities, while the green tick represents the spirit of "Commitment - Trust - Sustainability '' that Baokim upholds in every cooperative relationship for mutual benefit with Customers and Partners. The small green card on the letter I that always looks forward indicates the Baokim team's development objectives and determination.

Additionally, the motto was changed from "Shopping confidence" to "Simple payment" to reaffirm Baokim's mission of optimizing products/services to provide customers with the simplest, fastest, and most convenient payment experience possible.

Baokim's new logo features a green tick inside the sphere. Source: Baokim.

According to Mr. Hoang The Thanh, the new logo, with the integration of of Traces in the Globe, also forms the symbol "Smile" - which represents the pleasure and wealth of Employees, Customers, Partners, and the entire Society, which Baokim has always seen as its main objective. 

Determined to change in order to develop

As one of the first few companies in Vietnam to obtain a license to test payment intermediaries in 2010, Baokim has gone through 11 years of ups and downs, and yet has maintained its position as one of the Top 3, Top 2, and Top 1 Payment Gateways in Vietnam from 2013 to 2018. In particular, in 2014, Baokim took significant and remarkable advances to become the market leader in Vietnam's intermediate payment market, with 40% of the national market share (According to E-commerce Report 2015 - Ministry of Industry and Trade).

In order to continue to maintain its position as the leading payment intermediary platform in Vietnam, and to achieve further success, starting from the end of 2020, Baokim will reorganize its business and integrate the existing core service sector (payment gateway, e-wallet, on behalf collection/payment support) and opening new installment payment services through 25 banks’ credit cards; prepaid and postpaid services in cooperation with financial companies and financial technology; payment of utility bills; logistics support to complete cashless the ecosystem of payment services. Since its development in 2019, Baokim will continue to grow its market share in the domestic collection/payment service market in 2020, and it is expected to continue to maintain strong growth in 2021. 

Baokim Team. Source: Baokim. Picture taken before the social distancing directive in Hanoi.

Baokim will develop a Payment Gateway with a completely new interface and superior and flexible capabilities in the near future to fulfill the needs of all Customers in all industries of Education and Training, Insurance, Securities, Finance, E-Commerce, Online Services, etc. In particular, in the digital transformation trend where online payment is the most important motivation, Baokim will launch the payment platform "Baokim Plus - Plus your sales" - a digital payment platform that can be quickly integrated on the website without the need for a technical team, assisting businesses in optimizing all resources and operating costs.

With the strength of its ability to master technology and significant improvements in the last year with the goal of providing the finest experiences to customers, Baokim is steadily establishing itself as the leading supplier in Vietnam, providing the leading payment intermediary solution in Vietnam.